Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020
4.5 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 OT , Cód. 96448.
Lecturer
- João Manuel de Sousa Nunes Costa Rosa (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
I Obtain visual literacy in order to communicate visually with imagination but also appropriately
II Critically interpret/reading visual texts
III Apply knowledge of syntax, information, and meaning in visual text design/construction
Program
1 Introduction to semiotics and visual sign
2 Denotation and connotation
3 Syntagm and paradigm
4 Theme/topic. Arthrology in visual communication
5 Visual codifications
6 Plastic sign
7 Graphic marks/signs. Photographic images
8 Comics
9 Rhetoric
Evaluation Methodology
Bibliography
- Grupo U, . (1989). Retorica general. MadridBarcelona: Ediciones Paidós
- Vilches, L. (2002). Teoría de la Imagen Periodística. Madrid: Ediciones Pirámide
- Villafane, J. (1996). Principios de teoría General de la Imagen. Madrid: Pirâmide
- Zunzunegui, S. (1989). Pensar la imagen. Madrid: Cátedra
Teaching Method
Software used in class
Not applicable
