30 ECTS; 2º Ano, Anual, 30,0 OT , Cód. 308811.
Lecturer
- José Alberto de Figueiredo Oliveira Rodrigues (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
N/A
Objectives
At the end of the course unit, students should be able to:
Understand the foundations and main approaches to scientific research applied to Tourism, particularly the study of tourism experiences.
Formulate research problems, objectives, and questions appropriate to different issues in experiential tourism.
Select research methods and techniques that are consistent with the objectives and nature of the problems under study.
Search for, select, and critically analyse scientific literature and other relevant sources of information.
Apply qualitative, quantitative, and mixed-methods research procedures to studies related to experiential tourism.
Structure and develop a research study, ensuring coherence between the research problem, theoretical framework, methodology, and analysis.
Interpret and discuss research findings, relating them to the literature and the tourism context under study.
Communicate research findings and methodological choices clearly, with sound justification and scientific rigour.
Program
1. Scientific Research in Tourism
1.1. Nature and specific features of research in Tourism
1.2. Research applied to experiential tourism
1.3. Current trends and challenges in research on tourism experiences
2. Developing the Research Problem
2.1. Identification and delimitation of the research topic
2.2. Formulation of the research problem
2.3. Research objectives and questions
2.4. Hypotheses and conceptual models
3. Literature Review and Theoretical Framework
3.1. Searching for and selecting scientific information
3.2. Academic sources and databases
3.3. Critical analysis of the literature
3.4. Development of the state of the art
3.5. Referencing and academic integrity
4. Research Approaches and Methods
4.1. Qualitative research
4.2. Quantitative research
4.3. Mixed-methods research
4.4. Criteria for selecting methodological approaches
5. Data Collection and Analysis Techniques
5.1. Questionnaire
5.2. Interview
5.3. Observation
5.4. Document analysis
5.5. Case study
5.6. Data analysis and interpretation techniques
6. Research Applied to Experiential Tourism
6.1. Visitors' experiences, emotions, perceptions, and behaviours
6.2. Co-creation and participation of tourism stakeholders
6.3. Design and evaluation of tourism experiences
6.4. Destinations, territories, and tourism organisations
6.5. Emerging challenges in experiential tourism research
7. Development of the Research Study
7.1. Structuring the research project
7.2. Integration of theory and methodology
7.3. Analysis and discussion of findings
7.4. Communication of research findings
Evaluation Methodology
Research project: 100.0%
Bibliography
Teaching Method
The course unit combines theoretical framing, critical analysis of scientific studies, methodological exercises, tutorial guidance, and group discussion, supporting the development of research studies in experiential tourism.
Software used in class
