Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020
6 ECTS; 2º Ano, 1º Semestre, 60,0 TP + 4,0 OT , Cód. 964416.
Lecturer
- Vitor Dinis Carita de Jesus (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable
Objectives
1. Understand the fundamentals of editorial design.
2. Know how to apply grids and composition principles to page layout.
3. Know how to articulate typography, color, text, and image.
4. Know how to establish visual hierarchies that guide reading.
5. Know how to develop editorial projects with graphic coherence and legibility.
Program
1. Introduction to editorial design;
1.1 The different graphic elements of Editorial Design and their relationship with the textual part of an editorial standard:
- Typography;
- Color;
- Alignment;
- Images;
2. Grids and typographic and pagination styles;
2.1. The different elements for composing a pagination layout:
- Format;
- Pagination grid and its elements;
- Text and image blur;
2.2 Typography and its different styles and font families;
3. Typographical hierarchies, types of page composition and visual coherence of a publication.
3.1 Visual principles of graphic coherence of a publication;
3.2. Different layout for pagination;
How to establish typographic visual hierarchy of a page;
Evaluation Methodology
Continuous assessment with mandatory presence based on practical exercises requested throughout the semester. The final classification results from the weighting of the assessment of practical work and attendance, which will be valued at 5%. Failure to deliver the work within the deadline stipulated by the teacher will have a penalty of 10% per exercise/project.
The student waives the exam with a minimum score of 10 points.
Students who have attended more than 2/3 of the classes and who have completed at least one of the proposed projects at the time of attendance are admitted to the examination. The exam will consist at all proposed practical work proposals submitted during the frequency, which results in the final grade according an arithmetic average.
Bibliography
(2003). Nuevo diseño de revistas. Barcelona: Editorial Gustavo Gili
(2006). Pensar com tipos. São Paulo: Cosac Naify
(2007). Grid, Construção e Desconstrução. São Paulo: Cosac Naify
(2012). Manual dos tipos. Barcelona: Editorial Gustavo Gili
(2012). Manual dos tipos. Barcelona: Editorial Gustavo Gili
(2012). Sistemas de grelhas. Barcelona: Editorial Gustavo Gili
(2019). The Designer's Dictionary of Type. New York: Adams - The Art of Books
Teaching Method
1. Expository theoretical-practical classes with mandatory attendance.
2. Practical exercises.
Software used in class
Adobe Indesign; Adobe PhotoShop e Adobe Illustrator.
