Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
2 ECTS; 1º Ano, 1º Semestre, 28,0 PL + 14,0 OT , Cód. 605924.
Lecturer
- Sílvio Manuel Valente da Silva (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable
Objectives
The objective of the course is to foster learning through practical experience by facilitating the creation of a potential business; the project must begin with the business idea and proceed through the development of a business plan and the assessment of implementation conditions.
Program
1. Entrepreneurship concepts
1.1. The historical perspective on entrepreneurship
1.2. The importance of entrepreneurship in economic and social development
2. The entrepreneurial process
2.1. Entrepreneurial attitudes and competencies
2.2. Idea management and opportunity identification
2.3. Challenges and constraints facing small businesses
2.4. Characteristics of the entrepreneurial spirit in Portugal
2.5. Family businesses
2.6. Innovation, technology, and business opportunities
3. Methodologies for project selection
3.1. Analyzing the potential of the entrepreneur and the idea
3.2. External constraints
3.3. Ways to launch the business
3.4. Required internal competencies
3.5. Market research
3.6. Criteria for analyzing business opportunities
4. Developing a business plan
4.1. The importance of the business plan
4.2. Choosing the legal structure and business activity
4.3. Marketing strategy
4.4. Formalizing the business plan
5. Project financing
5.1. Financial planning and sources of funding
5.2. Public institutions and analysis of current legislation
5.3. Financial institutions
6. How to start your company
6.1. Institutions and documentation required for company incorporation
6.2. The entrepreneurial team
6.3. The articles of association
6.4. Commencing business operations
7. Business success and failure
Evaluation Methodology
Bibliography
- Bateman, T. e Snell, S. (2007). Management - Hill Leading & Collaborating in a Competitive World. England: McGraw-Hill International Edition
- Drucker , P. (1989). Inovação e Gestão. Uma nova concepção de estratégia de empresa. . Lisboa: Editorial Presença
- Teixeira, N. e Ribeiro, S. e Alves, R. (2025). Plano de Negócios-Da Estratégia À Implementação. (Vol. 1). Lisboa: Edições Sílabo
Teaching Method
The course unit is taught through theoretical-practical classes, in which the core material is presented and discussedsupported by case studies that reinforce the theoryand student projects are also discussed.
Software used in class
Word
Excel
Powerpoint
