4 ECTS; 1º Ano, Anual, 24,0 TP , Cód. 20389.
Lecturer
- Vasco Ribeiro dos Santos (2)
- Jorge Manuel Marques Simões (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Develop AI-supported business models.
Apply AI to financial and strategic analysis.
Develop MVPs and automated business plans.
Program
Structuring business model canvas with AI support
Scenario simulation and financial forecasting with algorithms
Automated SWOT/5W2H analysis
AI as support for strategic, tactical, and operational planning
Development and validation of MVPs with AI
Tools to support business management and modelling
Evaluation Methodology
Individual and Group Work (100%)
Bibliography
- Osterwalder, A. (2011). Criar Modelos de Negócio. Portugal: Dom Quixote
- Marcão, R. e Ribeiro, V. (2025). Planos de Negócios com Inteligência Artificial . Portugal: Editora d´ Ideias
Teaching Method
Demonstrative and expository theoretical classes and practical classes with the resolution of practical cases based on PBL.
Software used in class
