2 ECTS; 1º Ano, Anual, 12,0 TP , Cód. 20383.
Lecturer
- Vasco Ribeiro dos Santos (1)
- Vítor Hugo dos Santos Ferreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Understand the life cycle and business models of digital start-ups.
Apply metrics and KPIs to monitor online business performance.
Use Lean methodologies to validate ideas and measure traction.
Program
Life cycle of tech start-ups and digital start-ups (ideation, MVP, traction,
scalability)
SaaS, e-commerce, marketplace, and app business models
Metrics and KPIs for digital businesses (CAC, LTV, churn, MRR)
Lean Startup and validating ideas with real customers
Structuring and growing online businesses
Product metrics and user behaviour
Evaluation Methodology
Individual and Group Work (100%)
Bibliography
- Christensen, C. e Andreessen, M. e Hoffman, R. (2019). Empreendorismo e Startups. Portugal: Actual editora
- Ries, E. (2011). The Lean Startup. London: PENGUIN BOOKS
Teaching Method
Demonstrative and expository theoretical classes and practical classes with the resolution of practical cases based on PBL.
Software used in class
