Marketing Digital, Inteligência Artificial e Projetos Digitais

Digital Innovation and Entrepreneurship

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2 ECTS; 1º Ano, Anual, 12,0 TP , Cód. 20382.

Lecturer
- Vasco Ribeiro dos Santos (1)
- Vítor Hugo dos Santos Ferreira (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives
Understand the different types and processes of digital innovation.

Develop entrepreneurial skills and the ability to create new digital businesses.

Apply agile methodologies (Design Thinking, Lean) in the development of innovative solutions.

Program
• Types of innovation
• Innovation ecosystems and digital hubs
• Design Thinking and agile methodologies for innovation
• Innovative digital business models
• Entrepreneurial profile and skills of the digital entrepreneur
• Attracting investment
• Pitching and storytelling for investors

Evaluation Methodology
• Individual and Group Work (100%)

Bibliography
- Barringer, B. e Ireland, R. (2022). Entrepreneurship: Successfully launching new ventures . London: Pearson
- Dornelas, J. (2020). Empreendedorismo: Transformando ideias em negócios . EUA: Alta Books

Teaching Method
Demonstrative and expository theoretical classes and practical classes with the resolution of practical cases based on PBL.

Software used in class

 

 

 


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