1 ECTS; 1º Ano, Anual, 10,0 TP , Cód. 20375.
Lecturer
- Anabela da Cruz Pereira (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
N/A
Objectives
- To recognize the importance of necessary external and internal analytics, in business strategy and the influence of external factors.
- Understand and apply SWOT analysis.
- Improve the awareness about confidence and safety in digital era.
- Identify and understanding problems, to achieved creative and efficient solutions.
Program
1. The external environment: evolution of threats.
2. Market confidence.
3. The internal environment: capacity building.
4. Incident response and resilience.
5. SWOT analysis development
Evaluation Methodology
Individual and group activities (100%)
Bibliography
- Nascimento, J. (2022). Sistemas de informação para gestores em tempo de transformação digital. Lisboa: Sílabo
Teaching Method
Theoretical classes, with expositive and demonstrative methods.
Practical classes, with active methodologies applied to case studies analysis, and practical cases resolution.
Software used in class
Microsoft Teams
