3 ECTS; 1º Ano, Anual, 21,0 TP , Cód. 40401.
Lecturer
- Eunice Ferreira Ramos Lopes (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
1) acquire knowledge about this sector;
2) acquire the tools necessary for TBE practice and performance;
3) develop activities, innovating TBE products and services.
Program
1. Wellness Tourism (WBT), trends and markets
2. Strategies for promoting WBT (national and international)
3. Wellness Activities
4. Hospitality
5. Offering Wellness Tourism Products
6. Wellness and Travel
Evaluation Methodology
Practical Work: Wellness Tourism (TBE)=100%
Bibliography
- Michopoulou, E. e Kulshreshtha, S. (2025). Wellness Tourism in Asia Emerging Destinations to Rejuvenate, Relax and Retreat. (Vol. 1). (pp. 1-267). Singapore: Springer Nature Singapore
- Okumus, B. e Linton-Kelly, H. (2022). Wellness Management in Hospitality and Tourism. (Vol. 1). (pp. 1-324). Goodfellow: Goodfellow Publishers Limited
- Swenson, M. e Bansal, A. (2024). Medical, Dental, and Wellness Tourism A Post-Pandemic Perspective. (Vol. 1). (pp. 1-308). London: Apple Academic Press
Teaching Method
a) Theoretical classes: presentation
b) Diverse topics with guest experts (framed within the context of Wellness Tourism)
c) Practical thematic work
Software used in class
Not applicable
