Digital transformation is one of the themes that has become essential for the growth and continuity of organizations.

To remain competitive, organizations in all sectors must be able to assess and develop the digital resources necessary to grow and explore new business models and processes. The aim is to stimulate managers' interest in data analysis for strategic decision-making through:

• Identification of key concepts
• Exploration of data analysis tools
• Identification of patterns and trends through data analysis
• Identification and design of effective data-driven solutions

Empowering managers for effective use of data-driven solutions, providing the ideal tools for more informed and efficient strategic decision-making.