Gestão de Enoturismo

Wine Tourism Management

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3 ECTS; 1º Ano, Anual, 21,0 TP , Cód. 40411.

Lecturer
- Eunice Ferreira Ramos Lopes (1)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable

Objectives
1) acquire knowledge about this sector;
2) possess the tools necessary for wine tourism management;
3) develop tourism activities that allow tourists to immerse themselves in the culture, local traditions, and the details of the wines' flavors and aromas.

Program
1. Wine Tourism Regions
2. Gastronomic Heritage and Wine and Food
3. Winemaking Techniques
4. Wine Product Certification Practices
5. Wine Tastings

Evaluation Methodology
Practical Work: wine tourism management area = 100%

Bibliography
- Gregory , A. e Albuquerque, H. e Freitas, I. (2025). Wine Tourism and Landscapes Challenges and Opportunities for a Sustainable Approach. (Vol. 1). (pp. 1-271). Switzerland: Springer Nature Switzerland
- Hall, C. (2000). Wine Tourism Around the World Development, Management and Markets. . (Vol. 1). (pp. 1-3). London: Taylor & Francis Group
- Marco-Lajara, B. e Sánchez-García, E. e Martínez-Falcó, J. e Millán-Tudela, L. (2024). Strategic Management in the Wine Tourism Industry Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools. (Vol. 1). (pp. 1-229). Berghahn: Springer International Publishing AG

Teaching Method
a) Theoretical classes: presentation
b) Diverse topics with guest experts (framed within the context of wine tourism management)
c) Practical thematic work

Software used in class
Not applicable

 

 

 


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