30 ECTS; 2º Ano, Anual, 30,0 OT , Cód. 30889.
Lecturer
- José Alberto de Figueiredo Oliveira Rodrigues (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
N/A
Objectives
At the end of the course unit, students should be able to:
Identify and define a problem or an opportunity for intervention in the field of experiential tourism.
Design and structure an applied project, grounded in scientific principles and appropriate to the tourism context under analysis.
Integrate theoretical and methodological knowledge into the definition of solutions and proposals for tourism experiences.
Critically analyse the context, resources, target audiences, and different stakeholders associated with the project.
Define the objectives, strategies, actions, and resources required to implement the project.
Assess the feasibility, relevance, and implementation potential of the proposals developed.
Demonstrate autonomy, critical reflection, and decision-making skills throughout the development of the project.
Communicate and defend the project in a structured, well-grounded manner and adapted to different audiences.
Program
1. Applied Project in Experiential Tourism
1.1. Nature and specific features of an applied project
1.2. Project, innovation, and value creation in tourism
1.3. Identification of opportunities and definition of the problem
2. Contextual Framework and Diagnosis
2.1. Analysis of the territorial and tourism context
2.2. Identification of resources, target audiences, and stakeholders
2.3. Market trends and needs
2.4. Analysis of opportunities and constraints
3. Design of Tourism Experiences
3.1. Concept and components of the tourism experience
3.2. Experience, engagement, emotion, and memory
3.3. Co-creation and participation of different stakeholders
3.4. Differentiation and value creation
3.5. Sustainability, accessibility, and inclusion
4. Project Structuring
4.1. Definition of objectives
4.2. Strategies and intervention areas
4.3. Action plan and scheduling
4.4. Human, material, and financial resources
4.5. Partnerships and collaborative networks
5. Project Feasibility and Evaluation
5.1. Technical, economic, and organisational feasibility
5.2. Risks and constraints
5.3. Monitoring and evaluation indicators
5.4. Expected impacts
6. Project Development and Presentation
6.1. Project development and supervision
6.2. Rationale for the options adopted
6.3. Structuring the final document
6.4. Project presentation and defence
Evaluation Methodology
Project Work: 100%
Bibliography
Teaching Method
Tutorial support and individualised guidance, combined with autonomous work, aimed at the design, development, implementation, and evaluation of an applied project in experiential tourism.
Software used in class
