7 ECTS; 1º Ano, Anual, 56,0 TP , Cód. 30886.
Lecturer
- José Alberto de Figueiredo Oliveira Rodrigues (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
N/A
Objectives
The goal is for students to develop a sensitivity to the importance of tourism products and experiences and the contribution they can make to the preservation and enhancement of heritage, enhancing and creating attractiveness in tourist destinations that attract tourists and meet their expectations. They understand the issues of tourism supply and demand in various contexts and variables, as well as dominant trends and the profile of the tourist consumer.
The goal is to provide students with the fundamental knowledge and skills for the development of new tourism products and experiences.
Competencies:
-Build quality tourism products and services.
-Provide management tools that allow the design, development, promotion, and innovation of new tourism products and services.
-Understand the identity and strategic policy adopted for Portugal's main tourism products, their image, projection, and potential in foreign markets.
-Understand the concepts and recognize the importance of tourism products and experiences for the global dynamics of tourism activity. -Identify and distinguish different types of products and experiences and understand their specific components and characteristics.
-Analyze and understand trends and challenges in the development of new products and experiences.
-Identify the main tourism products and services of Portuguese destinations by region.
-Understand the identity and strategic policy adopted for Portugal's main tourism products, their image, projection, and potential in foreign markets.
Program
1. Tourism Products
1.1. Resources and Products
1.2. The Product in the Context of Tourism Offerings
1.3. Specific Characteristics and Components of Tourism Products
2. Complementary Tourism Products
3. Tourism Experiences
3.2. Concepts of Experience and Co-Creation in Tourism
3.3. Framing in the Experience Economy
3.4. Components and Dimensions of the Tourism Experience
3.5. Trends and Determining Factors (Authenticity, Creativity, and Innovation)
3.6. Intangibility, Experiences, and Memories
3.7. Sensory and Accessible Experiences
3.8. Immersion and Involvement of Local Communities
4. The Concept of a Tourist Destination
5. Destination and Its Markets
5.1. The Elements and Components of a Tourist Destination;
5.2. Tourist Destination and Business Perspective;
5.3. The Destination and the Formation of Supply and Demand;
a) Consumer Behavior Profile and Models;
b) The decision-making process: motivators and determining factors;
c) Main consumption trends;
d) Tourism demand and markets;
e) Tourism product development process.
6. Policy and Strategies defined for Tourism and Tourism Activity in Portugal - (PENT; Tourism 2015 - Competitiveness and Technology Hub).
7. The identity and strategy of tourist destinations by regional area.
8. Portugal's image abroad.
Evaluation Methodology
1 Activity/Assignment (all assignment topics must be different from each other): 70%
1 Activity/Assignment Presentation: 30%
Bibliography
- Binkhorst, E. (2007). Creativity in tourism experiences: the case of Sitges. in Richards, G. Wilson, J. (eds.). Tourism, Creativity, Development. (pp. 125-145). London: Routledge
- HALL, C Michael; COOPER, C. (2012). Contemporary Tourism: an international approach. (Vol. /). /: Goodfellow Publishers
- Jepson, D. Sharpley, R. (2015). More than sense of place? Exploring the emotional dimension of rural tourism experiences. . (Vol. 23). (pp. /-.). Journal of Sustainable Tourism: /
- Paulauskaite, D. Powell, R. Coca-Stefaniak, A. Morrison, A. (2017). Living like a local: Authentic experiences and the sharing economy. (Vol. 19). (pp. 619-628). Journal of Sustainable Tourism: /
Teaching Method
Expository/interrogative and demonstrative methods.
Slide presentations for in-person analysis and discussion;
Group exercises;
Analysis and discussion of articles and case studies.
Software used in class
Moodle, Teams
