7 ECTS; 1º Ano, Anual, 56,0 TP , Cód. 30882.
Lecturer
- João Pedro Tomaz Simões (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
This course unit aims to equip students with advanced skills in the design and curation of tourism experiences, grounded in a critical and interdisciplinary approach that connects space, narrative, and visitordestination interaction. Through the integration of participatory methodologies and user-centred innovation, students will be able to conceptualise and implement meaningful, sustainable, and distinctive experiences. The unit includes a research component focused on the application of quantitative methods, enabling the analysis and testing of relationships between relevant variables within the context of tourism experiences. Students are expected to develop the ability to collect, interpret, and apply empirical data to support and evaluate projects, fostering a reflective and evidence-based practice. In addition to critical and creative thinking, the integration of ethical principles, cultural diversity, and environmental responsibility is emphasised, preparing students to lead innovative and research-informed projects in the tourism sector.
Program
1. Foundations of Experience Design
1.1. Key concepts and relevance in contemporary tourism
1.2. Consumer psychology and experiential behaviour
2. Curation and Personalisation
2.1. Segmentation strategies (cultural, gastronomic, nature, adventure)
2.2. Design thinking, co-creation and participatory innovation
3. Narrative, Immersion and Sensory Engagement
3.1. Storytelling, theming and applied narratives
3.2. Sensory stimulation and immersive experience development
4. Sustainability, Ethics and Cultural Responsibility
4.1. Responsible design and sustainable practices
4.2. Balancing innovation, authenticity and local impact
5. Applied Research and Experience Analysis
5.1. Quantitative methods for evaluating experiences
5.2. Data collection, interpretation and conceptual modelling
6. Project Management and Evaluation
6.1. Planning, implementation and monitoring
6.2. Case studies, collaborative projects and proposal presentation
Evaluation Methodology
Assessment combines continuous evaluation with a final component, reflecting the units integrated approach. Continuous assessment includes class participation, contributions to discussions, and submission of research papers or critical essays. The final assessment may take the form of a practical applied project or a research-based assignment. Evaluation criteria focus on conceptual mastery, critical thinking, practical application of knowledge, and the development of innovative solutions within the scope of experience design and curation.
Bibliography
Teaching Method
The methodology combines lectures, case studies, fieldwork, and practical projects, complemented by seminars. Assessment includes participation, research assignments, and a final applied or research-based project.
Software used in class
SPSS; AMOS; JAMOVI, JASP; Mendeley; Microsoft Power BI
