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Live Tourism, create Experiences, leave your Mark.

 

The Master's Degree in Experiential Tourism (MTE) offers specialized training that aims to develop a set of scientific and technical skills in the area of ??tourism, with a focus on the creation and management of unique and innovative experiences. This course is aimed at professionals and students who wish to consolidate, deepen or update their knowledge in the field of tourism, especially in the context of the growing demand for authentic and personalized experiences.

The MTE responds to the contemporary challenges of the sector, aligning itself with the main government guidelines and policies, including the promotion of sustainable practices and the valorization of local resources. The course aims to train graduates to carry out applied research that can respond to the emerging needs of the tourism market, contributing to the development and competitiveness of organizations in the sector.

The Master's degree enables the development of essential interpersonal and professional skills, such as the capacity for innovation, leadership and teamwork, which are fundamental for success in managing tourist experiences. By integrating economic, social, cultural and environmental factors, the MTE prepares students to respond effectively to the demands of an increasingly dynamic and competitive tourism market.

        

DGES Registration No.: R/A-Cr 29/2025
DGES Registration Date: 11/02/2025
ECTS: 120

Process No.: NCE/24/2400231
Accreditation Term: 3 anos
Publication Date: 31/07/2025

Objectives

At the end of the Master's degree in Experiential Tourism, graduates should be able to:

  • Understand the cultural and social dynamics that influence tourist behavior;
  • Develop and design innovative tourist experiences;Apply marketing and business strategies;
  • Analyze and evaluate the impacts of tourism on cultural and natural heritage;
  • Manage the creation and implementation of tourism products and services;
  • Design and develop tourist experience projects;
  • Understand social and cultural transformations in tourism practices;
  • Lead initiatives and projects in the tourism sector.

Professional Goals

The Master's Degree in Experiential Tourism allows professionals to develop skills to work in areas of the tourism sector, such as marketing, destination management, development of tourism products, consultancy, and experience management in public and private companies, national and international. This Master's degree also prepares professionals to work in various areas of the tourism sector, with a special focus on creating and managing innovative experiences that meet tourists' expectations.

Plano curricular
Cód. UC Area ECTS Lecturer
Obg. Opt.
Anual
30887 Antropologia do TurismoHumanidades 7 Eunice Lopes (1)
30882 Design e Curadoria de ExperiênciasServiços pessoais 7 João Tomaz (1)
30885 Marketing e BusinessCiências empresariais 6 Jorge Simões (1)
30884 Património e Turismo: Impactos e SalvaguardaHumanidades 7 Luís Mota Figueira (1)
30886 Produtos e serviços em TurismoServiços pessoais 7 José Rodrigues (1)
30881 Projeto de ExperiênciasHumanidades, Serviços pessoais 20 José Rodrigues (1)
30883 Sociologia da CulturaCiências sociais e do comportamento 6 Maria Romana (1)

 

Plano curricular
Cód. UCArea ECTS Lecturer
Obr. Opt.
Anual
30889 Serviços pessoais 30
308810 Serviços pessoais 30
308811 Serviços pessoais 30

(1) Docente Responsável
(2) Docente que lecciona

Contacts

Course coordinator

José Alberto de Figueiredo Oliveira Rodrigues

José Alberto de Figueiredo Oliveira Rodrigues

t.: 919143213
ext.: 8132
endereço de e-mail
NP4552
Financiamento
KreativEu
erasmus
catedra
b-on
portugal2020
centro2020
compete2020
crusoe
fct
feder
fse
poch
portugal2030
poseur
prr
santander
republica
UE next generation
Centro 2030
Lisboa 2020
Compete 2030
co-financiado