Publication in the Diário da República: Despacho n.º 7822/2020 - 07/08/2020
5 ECTS; 2º Ano, 2º Semestre, 28,0 T + 14,0 PL + 14,0 OT , Cód. 820728.
Lecturer
- Sónia Carla Fidalgo Pais (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
The aim is for students to acquire knowledge that will allow them to identify the various operational departments, daily operations and management trends of tourist enterprises, as well as the market and the various distribution channels.
Program
1. Concepts and framework
1.1 The tourist phenomenon
1.2 Organization of public tourism services
1.3 RNT National Tourism Registry
1.3.1 RNET
1.3.2 RNAL
1.4 Types of Tourist Enterprises
1.5 AL - Local Accommodation
2. Leadership and Human Resources Management
2.1 Professional roles and profiles
2.2 Organizational structure
2.3 Types of leadership
2.4 Motivation and productivity
3. Hotel management trends
3.1 Personalizing the experience
3.2 New spaces functionality
3.3 The power of technologies
3.4 New hotel products
4. Hosting management
4.1 Front office management
4.2 Back office management
4.3 Reservation management
4.4 Floor management
4.5 F&B Management
5. Security and accessibility
5.1 Security in tourism and hotels
5.2 Procedures relating to persons and property
6. Product management
6.1 Pricing policy
6.2 Distribution policy
6.3 Communication policy
7. Hotel management tools
7.1 PMS - Property Management System
7.2 Channel Manager - channel manager
7.3 Revenue Management System
7.4 Indicators and rates
Evaluation Methodology
Assessment will consist of group work and a final individual test. The assignment will consist of a class presentation of previously studied content and will contribute 25% of the final result. The final test will contribute 60% of the final assessment, and the remaining 15% will be assessed on the basis of attendance and active and constructive participation in class discussions.
Bibliography
- Abranja, N. e Almeida, M. e Elias Almeida, A. e , . (2020). Gestão Hoteleira, o produto, o serviço e as técnicas. Lisboa: Lidel edições Lda
- Abranja, N. e Almeida, M. e Elias Almeida, A. (2019). Gestão do Alojamento, Receção e Housekeeping, . Lisboa: Lidel edições Lda
- Rodrigues, C. e , . e , . (2012). Introdução à gestão hoteleira. Lisboa: Lidel edições Lda
- Sousa, T. e Costa, R. e , . (2015). Gestão Comercial Hoteleira. Lisboa: Lidel edições Lda
Teaching Method
Classes will be based on the delivery of course content and resolution of practical cases and real hotel management tools. Students will take an active part in the presentation of the course content.
Software used in class
