Publication in the Diário da República: Despacho nº 3393/2016 - 04/03/2016
4 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 9152325.
Lecturer
- António Anacleto Viegas Ferreira (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
No prerequisites are required, but basic knowledge of management and economics is recommended.
Objectives
1. Understand the origins of strategic thinking;
2. Study various schools of strategic thought;
3. Analyze strategic alternatives for companies, taking into account the specific nature of each organization and the characteristics of the industries and clusters in which they operate;
4. Identify the best strategies for a company;
5. Develop critical thinking regarding strategic analysis, formulation, and planning;
6. Learn to manage information, information systems, and their application within a company's strategy;
7. Develop management analysis capabilities, focusing on information and its integration into corporate strategy.
Program
1. Origins of strategic thought
1.1. The military contribution;
1.2. The contribution of systems theory;
1.3. The contribution of economic theory;
1.4. The contribution of mathematics.
2. Schools of strategic thought
2.1. Planning School;
2.2. Entrepreneurial School;
2.3. Power School;
2.4. Resource-based School.
3. Strategic analysis
3.1. Strategic thinking and planning;
3.2. Analysis of the company's environment;
3.2.1. The LCAG Model;
3.2.2. Porter's Model;
3.2.3. Strategic Groups.
4. Company analysis
4.1. Company means and resources;
4.2. SWOT analysis;
4.3. Value chain.
5. Strategy formulation
5.1. Business definition;
5.2. The five basic competitive strategies.
6. Aligning strategy to adapt to specific sector and company situations.
7. Concepts, challenges, and changes in information systems.
8. Management analysis, incorporating information and integration into corporate strategy.
9. Case studies
Evaluation Methodology
1) Continuous assessment:
- 1written test: 50% (minimum mark of 8);
- Practical assignment with presentation: 50%;
2) Non-continuous assessment:
- Written test: 100%;
Bibliography
- Carvalho, J. (2006). Manual de Estratégia, Conceitos Prática e Roteiro. Lisboa: Edições Silabo
- Lampel, J. e Ghoshal, S. e Quinn, J. e Mintzberg, H. (2014). The Strategy Process; Concepts, Contexts, cases. UK: Pearson Education
- Mintzberg, H. (2003). The Strategy Process. USA: Pearson Education
- Santos, J. (1992). A Gestão de Grupos Empresariais. Porto: Asa
- Shafritz, J. e Ott, J. e Jang, Y. (2011). Classics of Organization Theory. USA: Wadsworth
Teaching Method
The current topics and case studies will be discussed in accordance with the programme taught.
A review of pertinent literature on the subjects under discussion.
Audiovisual support equipment (data-show, PowerPoint).
Software used in class
Power- Point
