4 ECTS; 1º Ano, Anual, 45,0 TP , Cód. 83715.
Lecturer
- João Pedro Freire Fonseca da Luz (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
N/A
Objectives
A. Understand the origin and evolution of the concept of cultural and creative industries;
B. Analyze the sphere of direct and indirect economic influence of cultural and creative industries;
C. To understand the integration and dynamics of cinema within cultural and creative industries;
D. Reflect on the economic impact of the film industry on territories;
E. Learn about business models and professional profiles in cultural and creative industries.
Program
1. Historical Context of Cultural and Creative Industries (CCI)
1.1. Definitions of Industry, Culture, and Creativity
1.2. Emergence of the Concept of Cultural and Creative Industries (CCI)
1.3. Sectors of Activity in CCI
2. Scope of the concept of Creative Economy
2.1. Cultural Value and Economic Value
2.2. Innovation, Sustainability, and Diversity
2.3. Spillover Effect of the Creative Economy
3. Cinema in the Context of CCI
3.1. Cinema as an Industry
3.2. Economic Impact of Cinema on CCI
3.3. Film as a Globally Distributed Product
4. CCI Applied to the Film Industry
4.1. Direct Relationship Between CCI Sectors and Film Production
4.2. Direct Relationship Between CCI Sectors and Film Distribution
4.3. Synergy Between the Film Industry and CCI Sectors
5. Territorial Development Based on the Relationship Between CCI and Cinema
5.1. Creative Territories, Clusters, and Networks
5.2. UNESCO Creative Cities
5.3. Cultural and cinematographic events as factors of territorial development
6. Entrepreneurship in the CCI sectors
6.1. Business models and scales
6.2. Financing and investment
6.3. Technological and creative innovation
7. Creative practice in the CCI
7.1. Soft skills & Hard skills
7.2. Specialization vs. multi-skilling
7.3. Career path/portfolio management
Evaluation Methodology
Assessment by attendance and by exam (regular, resit and special):
. Project (100%) - Groups of 2 students or individual
. Exercise #1
. Exercise #2
. Exercise #3
. Exercise #4
. Exercise #5
. Exercise #6
. Exercise #7
The final grade for the Project is the average of the grades obtained in the exercises produced, according to the semester work plan presented by the teacher.
The assessment is carried out in accordance with Article 11 of the Academic Regulations of the IPT Schools. Students who obtain a grade equal to or higher than 10 in the attendance assessment system are exempt from the exam.
Bibliography
- Caves, R. (2000). Creative Industries: Contracts Between Art and Commerce. Cambridge: Harvard University Press
- Florida, R. (2019). The Rise of the Creative Class. New York: Basic Books
- Henry, C. (2007). Entrepreneurship in the Creative Industries - An International Perspective. Cheltenham: Edward Elgar Publishing, Inc.
- UNCTAD, U. (2008). Creative Economy - Report 2008. New York: UNDP
Teaching Method
1. Presentation of theoretical content
2. Case studies presented by the instructor
3. Discussion based on the presented case studies
4. Project development
Software used in class
Word processor
Spreadsheet
Image editor
Presentation editor
Artificial intelligence assistant
