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Comunicação Social: Jornalismo e Comunicação Empresarial

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Publication in the Diário da República: Despacho n.º 428/2023 de 09/01/2023

4 ECTS; 1º Ano, 1º Semestre, 42,0 TP + 2,0 OT , Cód. 829717.

Lecturer
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (1)(2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
In a world where the economic dimension of life is becoming increasingly important, the media is dealing with it in an increasingly specialized way. It is therefore essential to familiarize media students with the terminology and basic concepts of economic science.
Students should be able to: a) Understand and describe economic issues b) Consult statistical and bibliographic data sources to obtain information relevant to the approach to each problem c) Write reports on economic issues d) Solve applied exercises

Translated with DeepL.com (free version)

Program
1. Why study economics
1.1 The evolution of economic thought
1.2 The social dimension of economics
1.3 Economics in the context of the social sciences
1.4. Economic science
1.5 Branches of Economics
2. National accounting
2.1 The three aspects of the value of national production
2.2. Consumption, savings and investment
2.3 The distribution of income
2.4 State intervention in the economy.
3. Macroeconomic policies
3.1 Monetary policy
3.2 Budgetary policy
3.3 Fiscal policy
3.4. The case of a small economy in a monetary union: Portugal and the Euro Area
3.5 Macroeconomic policies in exceptional situations: from the 2007-08 financial crisis to the sovereign debt crisis in the Euro Area
4. Demand and Supply
4.1 Competitive Market Model
4.1.1 Concept of a competitive market
4.1.2 Elements of the competitive market
4.1.3 The demand curve
4.1.4 The supply curve
4.1.5 Market equilibrium
4.1.6. Changes in demand and supply
4.1.7 Changes in the equilibrium price
4.2 State intervention in the market
4.2.1 Price control
4.2.2 Quantity control
4.2.3 Tariffs and taxes
4.2.4 Subsidies
5. Competitive, monopolistic and oligopolistic markets
5.1 Perfect Competition Market
5.1.1 Concept of the market
5.1.2 Market forms
5.1.3 Characteristics of the perfect competition market
5.2 Monopoly
5.2.1 Characteristics of monopoly
5.2.2 Monopoly demand curve
5.2.3 Market efficiency
5.2.4 Anti-monopoly policies
5.2.5 Price discrimination
5.3 Oligopoly
5.3.1 Concept of Oligopoly
5.3.2 Oligopoly and other forms of market
5.3.3 Completion oligopoly
5.3.4 Dominant oligopoly
5.3.5 Oligopoly behavior
6. Discussion of Current Issues

Evaluation Methodology
Frequency assessment:
In this period, the assessment of the UC is continuous.
Students will be assessed through two elements:
- Written test 1 - 50%
- Written test 2 - 50%
Students will be admitted to the exam if they fail one of the assessment stages described above, and
described above, and who do not obtain a minimum mark of 7 in each written test;


Point 5 of Article 8 of the Academic Regulations (compulsory attendance of 2/3 of TP classes) applies to this course.
The final grade results from the weighted average of all the assessment elements.

The student obtains approval for the course, in accordance with the provisions of points 11 and 12 of Article 11 of the IPT Academic Regulations.

Student workers:
- The assessment indicated also applies to student workers.

Erasmus students
- Erasmus students should contact their teacher to find out how they will be assessed within two weeks.
form of assessment within two weeks of their arrival.


Assessment by Exam:
- Written test - 100%
The written exam includes all the material taught during the semester. Minimum mark for approval: 10 points.

The student obtains approval for the course in accordance with the provisions of points 11 and 12 of Article 11 of the IPT Academic Regulations.

In the Special Exam Period, the same applies as in Assessment by Exam.

Bibliography
- PAULO PITTA, C. e E CUNHA E MORAIS, L. (2008). A EUROPA E OS DESAFIOS DO SÉCULO XXI. Coimbra: ALMEDINA
- Belbute, J. (2003). Princípios de Macroeconomia. Lisboa: Gradiva
- D. Nordhaus, W. e Samuelson, P. (2011). Economia. Portugal: Mcgraw-Hill
- Das Neves, J. (2017). Introdução à Economia. Lisboa: EDITORIAL VERBO

Teaching Method
The topics on the syllabus are presented through lectures, case studies and applied exercises.
Every two weeks, students are asked to debate a question from everyday life.

Software used in class
Not applicable.

 

 

 


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