Publication in the Diário da República: Despacho n.º 9920/2021 de 12/11/2021 + Despacho n.º 2436/2023 de 17/02/2023
4 ECTS; 1º Ano, 2º Semestre, 42,0 TP , Cód. 601631.
Lecturer
- Ana Isabel Gaspar Pacheco (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
The objective of this course is to promote learning through practical experience, assisting in the creation of a potential business project that should begin with a business idea, move through the development of a Business Plan, and include an evaluation of the conditions for implementing the activity.
Program
1. Concepts of Entrepreneurship
1.1. The Historical View of Entrepreneurship
1.2. The Importance of Entrepreneurship in Economic and Social Development
2. Entrepreneurial Process
2.1. Entrepreneurial Attitudes and Skills
2.2. Idea Management and Opportunity Identification
2.3. Challenges and Constraints of Small Businesses
2.4. Characterization of the Entrepreneurial Spirit in Portugal
2.5. Family Business
2.6. Innovation and Technology and Business Opportunities
3. Methodologies for Project Selection
3.1. Analysis of the Promoter's and Idea's Potential
3.2. External Constraints
3.3. Ways to Start the Activity
3.4. Necessary Internal Competencies
3.5. Market Research
3.6. Criteria for Analyzing Business Opportunities
4. Developing a Business Plan
4.1. The Importance of the Business Plan
4.2. Choosing the Legal Form and Activity
4.3. Marketing Strategy
4.4. Formalizing the Business Plan
5. Project Financing
5.1. Financial Planning and Funding Sources
5.2. Public Institutions, Analysis of Current Legislation
5.3. Financial Institutions
6. How to Create Your Company
6.1. Institutions and Documentation Required for Company Formation
6.2. The Business Team
6.3. The Articles of Association
6.4. Starting Operations
7. Business Success/Failure
Evaluation Methodology
Assessment is carried out through the submission of a final paper and its discussion, conducted during the continuous assessment period (100%). Students with a grade lower than 10 in the continuous assessment are admitted to the exam, during the period indicated in the school calendar. Assessment during exam periods is done through the submission of an individual paper (100%). Students with a grade lower than 10 fail.
Bibliography
- Bateman, T. e Snell, S. (2007). Management - Hill Leading & Collaborating in a Competitive World. England: McGraw-Hill International Edition
- Drucker , P. (1989). Inovação e Gestão. Uma nova concepção de estratégia de empresa. . Lisboa: Editorial Presença
- Neck, Greene,& Brush,, H. (2023). Teaching entrepreneurship: A practice-based approach. (Vol. 3rd ed.). -: Edward Elgar Publishing.
Teaching Method
The course is taught using theoretical and practical classes, in which the core material will be presented and discussed, with case studies presented to support the theoretical material, as well as discussions of student projects.
Software used in class
Word
Excel
Powerpoint
