Tourism, as an economic activity, is at a turning point and is being restructured. A fact that leads us to the urgency of new solutions and strategies that promote its operation and, mainly, its sustainability.
Thus, skills in online presence, interactions, mobile devices, digital platforms, in other words, connections to the world wide web become mandatory to acquire the required tools by digital marketing strategies.
Therefore, this Post-graduation offers a range of Curricular Units focused on spreading innovations and strategies that take place in the Tourism sector, in order to adapt to a new conjuncture. Furthermore, it is based on a pedagogical model that fosters the acquisition and construction of transdisciplinary knowledge, a principle that guides, as a matter of fact, the Final Project.
ECTS: 30
Location: Tomar.
João Pedro Tomaz Simões
Gabinete: B188
Maria Teresa Antunes Alcobia
Gabinete: B115
