Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
4 ECTS; 1º Ano, 2º Semestre, 28,0 PL + 14,0 OT , Cód. 605916.
Lecturer
- Maria João Cabrita Matias Ramos Bugarin (2)
- Sílvio Manuel Valente da Silva (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
To construct case studies from an analytical and operational perspective. To identify and isolate factors leading to success and failure within the trade and services sectors. To develop analytical skills. To develop presentation and public speaking skills.
Program
1-Methodologies.
1.1-What is a methodology?
1.2-Construction of a case study in commerce and services management.
1.3-Formal rules.
2-Case studies.
2.1-Analysis and discussion of case studies.
Evaluation Methodology
The evaluation system is continuous, based on: Test (50%); Class participation, attendance, punctuality and presentation of case study analysis (50%). Exam: Test (100%).
Bibliography
- Bickman, L. e Rog Debra, J. (2009). Handbook of Applied Social Researsh Methods. (Vol. 1). USA: Sage Publications, Inc.
Teaching Method
Active method (case discussions, group dynamics, practical exercises); Expository and interrogative method.
Software used in class
Not applicable.
