Publication in the Diário da República: Despacho n.º 7822/2020 - 07/08/2020
5 ECTS; 3º Ano, 2º Semestre, 28,0 PL + 28,0 TP + 14,0 OT , Cód. 820739.
Lecturer
- Anícia Rute Rebelo Teves Conceição Trindade (2)
- Célio Gonçalo Cardoso Marques (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students are expected (a) to be aware of the latest digital technologies in tourism and cultural heritage; (b) plan, develop and evaluate the presence of an organization on the Internet through websites and social media; (c) create and use multimedia content to promote cultural heritage; (d) plan, develop and evaluate gamification activities in the field of cultural heritage.
Program
1. Digital Technologies in tourism and cultural heritage: State of Art
a) European and national policies to encourage the use of ICT in tourism and cultural heritage;
b) Information systems, tools and apps;
c) eTourism.
2. Presence on the Internet
a) Planning, development and evaluation of websites;
b) Social media and cultural heritage;
c) Search Engine Marketing (SEM) and Search Engine Optimization (SEO);
d) Web Analytics;
e) Competitive Intelligence;
f) Web 2.0 tools for tourism and cultural heritage.
3. Multimedia content production
a) Audio-guides and QR Codes;
b) Digital tour itineraries;
c) Immersive technologies to promote cultural heritage.
4. Promotion of cultural heritage using gamification
a) Frameworks;
b) Tools;
c) Creation of projects.
Evaluation Methodology
The knowledge acquired will be assessed by a written test with consultation (50%), exercises required in class (20%) and group research assignment (30%). Assessment by exam will be by a written test with consultation (100%).
Bibliography
- Grana, C. e Cucchiara, R. (2012). Multimedia for Cultural Heritage. London: Springer
- Ioannides, M. e Magnenat-Thalmann, N. e Papagiannakis, G. (2017). Mixed Reality and Gamification for Cultural Heritage. Cham: Springer
- Ioannides, M. e Martins, J. e Lime, V. (2018). Advances in Digital Cultural Heritage.. Cham: Springer
- Minazzi, R. (2015). Social Media Marketing in Tourism and Hospitality. Cham: Springer
Teaching Method
The teaching and learning methodologies used involve theoretical expositions, practical exercises, demonstrations, debates and tutorial orientation.
Software used in class
Several multimedia software.
