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Ano Letivo: 2022/23

Comunicação Social

[J] Cultura Visual e Paginação

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5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 15,0 PL + 4,0 OT , Cód. 9054626.

Lecturer

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives

Program
1. Historical reference in painting, photography and poster.
1.1. Cultural values and expressions of each epoch.
1.2. Basic iconography
2. Representation mechanisms
2.1. Balance, proportion, perspective, optical illusions, lighting, colour, layout and characterization of objects and characters.
2.2. The portrait and landscape

Evaluation Methodology

Bibliography
- ARMENTIA, J. (2001). Diseño y periodismo electrónico. Bilbao: Universidad del País Vasco
- BAER, L. (2005). Produção Gráfica. São Paulo: Editora Senac
- BARNHURST, K. (2001). The Form of News: A History. New York: The Guilford Press
- DAVIES, A. (2010). A Nova História da Arte De Janson. (Vol. 1). Lisboa: Fund. Calouste Gulbenkian
- DONDIS, A. (2015). Sintaxe da Linguagem Visual. São Paulo: Martins Fontes Editora
- EIMERT, D. (2013). Art of the 20th Century. (Vol. 1). London: Parkstone International
- GARCIA, M. (1991). Contemporary newspaper design. A structural approach. New Jersey: Prentice-Hall

Teaching Method

Software used in class

 

 

 


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