Publication in the Diário da República: Despacho n.º 12802/2021 de 29/12/2021
2 ECTS; 2º Ano, 1º Semestre, 30,0 S , Cód. 622315.
Lecturer
- Bruno Manuel de Almeida Santos (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).
Program
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS
Evaluation Methodology
Team Work: Business Plan
Bibliography
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios. Alfragide: D. Quixote
- Serra, F. e Santos, J. e Ferreira, M. (2010). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo
Teaching Method
Theoretical-practical classes in which theory is presented and discussed with the support of case studies. Students are supposed to develop their own Business Plans in class.
Software used in class
