Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
2 ECTS; 1º Ano, 2º Semestre, 28,0 TP + 14,0 OT , Cód. 605925.
Lecturer
- Maria de Fátima Rodrigues Pedro (1)
- Joana Leiria Cabral Ferreira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
1. Acquire knowledge in the area of ??Visual and Digital Communication.
2. Understand the impact that the appropriate choice of font, color, and image has on how the public perceives a brand.
3. Develop a critical view of the visual communication that surrounds us daily.
Program
1. What is Visual Communication?
b. Basic Elements and Principles of Visual Communication
2. How to Communicate with Text
a. Typography for Display, Text, and Web Situations
b. Legibility and Readability
d. Line Spacing, Spacing, and Text Alignment
3. How to Communicate with Colors
a. What is Color Psychology and how to use it in visual communication?
c. Color Combinations for Good Legibility
Evaluation Methodology
Continuous Assessment.
10% Class participation.
40% Exercises completed throughout the semester.
50% Final project for the course, taking into account: the requirements established by the professor, the quality and rigor of the work presented.
The student will have to complete all exercises and the final project.
Failure to submit within the stipulated deadline will result in a 5% fine per exercise/project.
Students with an average below 10 will be admitted to the exam.
Students who do not attend 2/3 of the practical classes will be excluded from the exam.
Bibliography
- Douglas, D. (2016). Creative strategy and the business of Design. . (Vol. I). USA: How Books
Teaching Method
1. Expository theoretical and practical classes.
2. Practical application of exercises.
Software used in class
Adobe Photoshop, Canva
