Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
5 ECTS; 2º Ano, 1º Semestre, 28,0 PL + 28,0 TP + 14,0 OT , Cód. 605920.
Lecturer
- Vasco Renato Marques Gestosa da Silva (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
NA
Objectives
Module A:
1- Present a critical view of image and video.
2- Understand their composition and format.
3- Understand the concept of moving images as a vehicle and support for information and communication from a marketing perspective.
4- Address audiovisual language as form and concept, whether in its image, audio component, or with graphic reinforcement as a complement to information in the narrative.
5- Execute the construction of narratives through audiovisual media suitable for digital marketing.
Module B:
1- Understand what constitutes good content for a digital environment.
2- Know how to plan content.
3- Work on content management.
4- Produce content in a digital context.
Program
Module A:
1. Audiovisual Language
a. Shot, Scene, and Sequence
b. Framing
c. Composition and Perspective
d. Camera Movements
e. Flashback, Ellipse, Continuo Cut
f. Scene Direction Rules
2. Video Editing
a. File Import
b. Editing
c. Graphic Insertion
d. Audio Editing
e. Advanced Editing Techniques
f. Export
3. Graphic Animation
a. File Import
b. Timeline/Layers
c. Transformation Properties
d. Keyframes
e. Compositions
f. Effects
4. Project Development
a. Conception and production of projects applying knowledge acquired throughout the semester
Module B:
- What is usability? - Information architecture for digital media
- Specifics of writing for digital media
- The different platforms
- Content management strategies
- The importance of planning
Evaluation Methodology
Module A:
Attendance Period:
100% Practical Work (minimum grade of 10 to be exempt from the exam)
The student will be excluded from the exam if:
They do not achieve the minimum grade in each of the assessment components (written test and practical work)
They do not comply with point 5 of article 8
According to point 4 of article 8 of the academic regulations, students who do not attend 2/3 of the practical work classes are excluded from the exam.
Exam and Resit Period:
100% Practical Work (minimum grade of 10 for course approval)
Practical work:
This requires prior approval of the topic to be developed; failure to present the topic and its approval leads to exclusion from the assessment in any period.
Module B:
Attendance Period: Two mandatory group assignments (50% + 50%).
Minimum grade of 10 in each assignment.
The student will be excluded from the exam if:
- They do not complete one of the assignments
- They do not obtain a minimum grade of 10 in each of the assignments
Exam and Resit Period:
100% Practical Work (minimum grade of 10 for course approval)
The final grade for the course corresponds to the weighted average of the two modules.
Bibliography
- Dabbs, A. e Campbell, A. (2005). The Digital Designer's Bible. New York: Harper Paperbacks
- Faustino, P. (2019). Marketing Digital na Prática. Lisboa: Marcador
- Kotler, P. e Setiwan, I. e Kartajaya, H. (2011). Marketing 3.0 - Do produto e do consumidor até ao espírito humano. Lisboa: Actual Editora
- Yikun, L. (2016). Visual Storytelling: Infographic Design. New York: Images Shenyang
Teaching Method
Convenient and practical.
Software used in class
NA
