Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
4 ECTS; 2º Ano, 1º Semestre, 14,0 T + 14,0 PL + 14,0 OT , Cód. 605917.
Lecturer
- Vasco Renato Marques Gestosa da Silva (1)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
Students should understand the concepts associated with the EC, mainly concepts related to security in the EC and payments in online commercial transactions (1); Know the business models used in the EC, namely business models between companies and consumers and between the State, companies and consumers (2); Use web 2.0 tools in the EC in the creation of websites for online commercial transactions (3); Acquire skills in developing apps for the EC, with regard to creating product catalogs, customer registration and management, marketing campaigns with geolocation and communication in multiple languages ??(4); Analyze and communicate EC data through the production of reports and dashboards related to online commercial transactions (5).
Program
a) E-commerce Concepts:
- E-commerce;
- Security in commercial transactions;
- Online payments.
b) E-commerce Models:
- B2B;
- B2C;
- C2C;
- A2B;
- A2C.
c) Use of Web 2.0 tools:
- Website creation for commercial transactions with Google Sites.
d) App Development:
- Creation of product catalogs;
- Customer registration and management;
- Geolocation;
- Translator.
e) Communicating with data:
- Production of reports and dashboards with Power BI.
Evaluation Methodology
Practical Exercises (30%) and Assessment Project (70%)
Bibliography
- Chaffey, D. e Ellis-Chadwick, F. (2012). Digital Marketing - Strategy, Implementation and Practice. (Vol. 1). UK: Pearson
- Francisco, L. (2020). Comércio eletrônico e mídias digitais.. (Vol. 1). Portugal: Contentus
- Lauden, K. e Traver, C. (2019). E-Commerce 2019: Business, technology and society. (Vol. 15). UK: Pearson Education Limited
- Et al, .. e Remondes, J. (2020). Marketing Digital & E-Commerce. (Vol. 1). Portugal: Psicosoma
Teaching Method
Theoretical and practical classes with problem-solving exercises.
Software used in class
Microsoft Teams
Google Sites
MIT AppInventor
Microsoft Power BI
