Publication in the Diário da República: Aviso nº 3921/2015 - 14/04/2015
2 ECTS; 2º Ano, 1º Semestre, 30,0 TP , Cód. 60555.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).
Program
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS
Evaluation Methodology
Bibliography
- Ferreira, M. e Santos, J. e Serra, F. (2008). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios. Alfragide: D. Quixote
Teaching Method
Theoretical-practical classes in which theory is presented and discussed with the support of case studies. Students are supposed to develop their own Business Plans in class.
Software used in class
