Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]
5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL , Cód. 9152121.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
At the end of this course, the student should be able to: - Explain the principles of communication - Understand business communication (internal, institutional and commercial) - Know how to make the communication plan - Make communication advice - Business negotiation techniques.
Program
1. Introduction to the communication process
Main concepts
2. The communication process
Communication Theories
Elements of Communication
Typologies of Communication
3. Psychosociology of Communication
Leadership and Motivation
Influence and persuasion
4. Internal communication: publications and event management
5. Institutional communication: brand management and social responsibility
6. Business communication: portfolio management and portfolio
7. Communication and the life cycle of product
8. Communication plan
Business Negotiation: Objectives and Techniques
9. Social Communication Advertising
Evaluation Methodology
Press Dossier (10%), Oral Presentation (20%) and Group work (20%)
Frequency - 50% (minimum grade required - 10 points)
Final exam - 100%
The student should be present at the moments of evaluation (and have more than 70% of class attendance)
Bibliography
- Dionisio, P. (2001). Mercator. Lisboa: Dom Quixote
- Dionisio, P. (2015). Mercator da Língua Portuguesa. Lisboa: Dom Quixote
- Marques, V. (2014). Marketing Digital 360. Lisboa: Actual Editora
- Monteiro, D. (2014). Comunicação 2.0. Lisboa: Actual Editora
Teaching Method
Lectures supported by audiovisual resources, role-playing and simulation.
Software used in class
Not applicable.
