Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
4.5 ECTS; 1º Ano, 2º Semestre, 45,0 TP + 3,0 O , Cód. 96448.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Basics of image and image theory.
Basics of plastic language
Drawing skills
Objectives
Students should demonstrate to:
I. have visual skills
II. have critical thinking
III. consider doubts, mistakes and hypotheses
IV. be familiar with research procedures
V. value visual communication
VI. value visual experimentation
Program
1 Identity, images, self identity, mirror, visual branding
2 Procedures and control, visual rethoric
3 Methodologie. Proceedures and co-design
4 Image reading
5 Student speechs
Evaluation Methodology
Ongoing assessment: classroom exercises and critical essays
Mid-term test
Written theoretical exam
Bibliography
(1989). Pensar la imagen. Madrid: Cátedra
(1989). Retorica general. MadridBarcelona: Ediciones Paidós
(1996). Principios de teoría General de la Imagen. Madrid: Pirâmide
(2002). Teoría de la Imagen Periodística. Madrid: Ediciones Pirámide
Teaching Method
A)Content presentation using examples
B)Reading projected images
C)Experimental exercises
D)Analysis and discussion of printed advertising; visual rhetorics
E)Group didactic games; research tasks
Software used in class
Eventualy vectorial draw software and image manipulation
PDF Creator or PowerPoint
