Publication in the Diário da República: Aviso nº 2367/2016 - 25/02/2016
6 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL , Cód. 600217.
Lecturer
- Vasco Renato Marques Gestosa da Silva (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Understand Internet concepts (1), use Web 2.0 tools (2), use different social networks and other features such as new forms of communication and dissemination of e-commerce (3), know the main models and technologies associated with e-commerce (4).
Program
a) Online:
- Internet - associated concepts
- Web 2.0 Tools for Communication and Ecommerce - Overview
- Development of e-commerce solutions on the Internet - website
- Developing solutions for mobile ecommerce - apps
b) New ways of communicating with:
- Social Networking, Blogs, Email, Apps
- Communication and dissemination strategies for e-commerce
c) E-commerce
- Ecommerce templates;
- Technological Resources;
- Security in e-commerce;
- Development of databases for commerce and services.
Evaluation Methodology
Practical Exercises (30%) and Project Evaluation (70%)
Bibliography
- Adolpho, C. (2012). Os 8 Ps do Marketing Digital - O guia estratégico de marketing digital. (Vol. 1). Brasil: Texto Editores
- Chaffey, D. e Ellis-Chadwick, F. (2012). Digital Marketing - Strategy, Implementation and Practice. (Vol. 1). Reino unido: Pearson
- Kamriani, F. e Krishnendu , R. (2016). App Inventor 2 - Essentials. (Vol. 1). UK: Packt Publishing
- Queirós, R. (2016). Desenvolvimento de Aplicações com Android Studio.FCA. (Vol. 1). Portugal: FCA
Teaching Method
Theoretical and practical classes with resolution of practical cases
Software used in class
- Facebook
- Google sites
- AppInventor
- Microsoft Access
