Publication in the Diário da República: Aviso n.º 2033/2018 - 14/02/2018
2 ECTS; 2º Ano, 1º Semestre, 30,0 S , Cód. 60296.
Lecturer
- Jorge Manuel Marques Simões (1)
- Rúben Joaquim Pinto Loureiro (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Desenvolvimento da ideia e aplicação no mercado. Identificar oportunidades e ameaças. Compreender um plano de negócios para uma avaliação da ideia de negócio. Identificar os instrumentos de financiamento ao empreendedorismo. Elaborar um plano de negócios e testar uma ideia de negócio.
Program
1 INTRODUCTION TO ENTREPRENEURSHIP
2 THE ENTREPRENEUR
3 THE INNOVATION PROCESS AND THE IDENTIFICATION OF OPPORTUNITIES AND THREATS
4 THE BUSINESS PLAN
5 ANALYSIS AND FORMULATION OF THE STRATEGY
6 THE MARKETING PLAN FOR THE NEW COMPANY
7 THE LEGAL FORM OF THE NEW COMPANY
8 ECONOMIC-FINANCIAL ANALYSIS OF THE NEW COMPANY
9 ANALYSIS OF INVESTMENT PROJECTS (brief introduction)
Evaluation Methodology
Continuous assessment: Individual or group work to be presented, defended in the classroom. Theme to be defined by the teacher (90%); Participation in classes: attendance, punctuality and quality of interventions (10%).
Bibliography
- DE BONO, E. (2012). CREATIVIDAD. (Vol. 1). ESPANHA: PAIDOS
- MARINA, E. (2013). El Aprendizaje de La Creatividad. . (Vol. 1). ESPANHA: ARIEL
- PIGUER, Y. (2011). Criar Modelos de Negocio. (Vol. 1). LISBOA: D. QUIXOTE
- TAYLOR, R. (2014). Creativity at Work.. (Vol. 1). (Vol. 1). London: Kogan Page
Teaching Method
Theoretical-practical classes:
A) Expositive method, using audiovisuals;
B) Participatory method, with recourse to the discussion of questions;
C) Case presentation.
Software used in class
