Publication in the Diário da República: Despacho n.º 4406/2017 - 22/05/2017
5 ECTS; 1º Ano, 1º Semestre, 30,0 TP , Cód. 92953.
Lecturer
- José Manuel Barros Pinheiro Nogueira (1)
- Rúben Joaquim Pinto Loureiro (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
1. Concepts of strategy and planning,
2. Tools for the analysis of an organisations external and internal context;
3. Strategy content;
4. How to design an organizational strategy;
5. Planning process.
Program
I. Concepts;
II. Strategic analysis;
III. Strategy design;
IV. Strategy implementation.
Evaluation Methodology
Continuous assessment:
Teamwork:
Part 1: Literature review (40%)
Part 2: Case Study (50%)
In-class presentation (10%)
Exam-based assessment:
Individual written test (100%).
Bibliography
- Mintzberg, H. e Quinn, J. e Ghoshal, S. e Lampel, J. (2013). The Strategy Process: Concepts, Contexts, Cases. London: UK: Pearson Education
- Santos, A. (2008). Gestão Estratégica ? Conceitos, modelos e ferramentas. Lisboa: Escolar Editora
- Serra, F. (2010). Gestão Estratégica ? Conceitos e prática. Lisboa: Lidel
- Teixeira, S. (2011). Gestão Estratégica. Lisboa: Escolar Editora
Teaching Method
The emphasis is placed on the learning by doing approach and case study analysis. Students are expected to analyse the case study and its associated management problem, study and analyse it and draw up a report. Basic concepts.
Software used in class
