IPT Logotipo do IPT

Ano Letivo: 2017/18

Gestão Comercial e Vendas

<< back to Curriculum Plan

Publication in the Diário da República: Aviso nº 2367/2016 - 25/02/2016

4 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL , Cód. 600216.

Lecturer

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- , . e Enz, C. e C.Lundberg, C. (1993). A Framework for Student Case Preparation.Case Research, 13, pp. 133-144.
- A. Hitt, M. e Duane Ireland, R. e E. Hoskisson, R. (2007). Strategic Management. (Vol. 1). USA: Thomson South-Western,
- Bickman, L. e Rog Debra, J. (2009). Handbook of Applied Social Researsh Methods. (Vol. 1). USA: Sage Publications, Inc.
- R. Leenders, M. e A. Mauffette-Leenders, L. e A. Erskine, J. (1997). Writing Cases. (Vol. 1). Canada: Yvey Publishing

Teaching Method

Software used in class

 

 

 


<< back to Curriculum Plan
NP4552
Financiamento
KreativEu
erasmus
catedra
b-on
portugal2020
centro2020
compete2020
crusoe
fct
feder
fse
poch
portugal2030
poseur
prr
santander
republica
UE next generation
Centro 2030
Lisboa 2020
Compete 2030
co-financiado