Publication in the Diário da República: Despacho nº 14880/2013 de 15/11/2013
6 ECTS; 2º Ano, 2º Semestre, 30,0 T + 45,0 TP , Cód. 964158.
Lecturer
- Éricka Maria Costa de Amorim (2)
- Oliva Maria Dourado Martins (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
Upon completion of the course, students should be able to analyse and develop a tourist marketing plan, use marketing mix tools and develop a promotional plan for a tourist destination.
Program
General concepts of tourist marketing; Tourist demand; Tourist supply; Marketing Mix; Marketing planning; Tourist promotion
Evaluation Methodology
Assessment will be as follows:
A minimum mark of 10/20 exempts students from taking the final exam:
Attendance (10%)
Class performance (10%)
Practical Assignment/Project (30%)
Written test (50%)
Bibliography
- Kotler, P. e Bowen, J. e Makens, J. (2013). Marketing for Hospitality and Tourism. (Vol. ---). (pp. -------). ---: Prentice Hall
- Morrison, A. (2013). Marketing and Managing Tourism Destinations. (Vol. --). (pp. -----). --: Routledge
Teaching Method
Lectures and theoretical-practical classes. The lectures provide conceptual and theoretical foundations, the theoretical-practical sessions include implementation, execution and discussion of promotional marketing plans.
Software used in class
