Publication in the Diário da República: Despacho n.º 6419/2017, de 24-07-2017
7 ECTS; 1º Ano, 2º Semestre, 20,0 T + 20,0 TP , Cód. 92997.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
- Describe the process of detecting and analyzing business opportunities;
- Define criteria for assessing the potential of a new business and the resources needed to develop and implement it;
- Prepare the necessary financial analysis tools.
Program
1. Entrepreneurship concepts
2. Entrepreneurial Process
3. Methodologies for the choice of the project
4. Developing a business plan
5. Project financing
6. Creating your company
7. Success/business failure
Evaluation Methodology
The subject is taught using practical classes, which will be presented and discussed the matter basis, with presentation of case studies which support the theoretical matters and the projects of master students will be discussed.
Bibliography
- Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Books.
- Ferreira, M. e Santos, J. e Serra, F. (2008). Ser Empreendedor Pensar Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo
- Snell, S. e Bateman, T. (2007). Management - Hill Leading & Collaborating in a Competitive World. Columbus: McGraw-Hill International Edition
Teaching Method
It is intended that the master's students realize an Opportunity Plan presenting a diagnosis as to the technological and market viability of the business idea and the resources necessary for its implementation, developing a Business Plan.
Software used in class
Not applicable.
