Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]
5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL , Cód. 9152121.
Lecturer
- Luís Filipe Rui Oliveira Caetano (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
At the end of this course, the student should be able to: - Explain the principles of communication - Understand business communication (internal, institutional and commercial) - Know how to make the communication plan - Make communication advice - Business negotiation techniques.
Program
- The communication process;
- The psychosociology of communication.
- Corporate Communications (internal, institutional and commercial);
- The communication plan;
- Communication advisory;
- Business negotiation: objectives and techniques.
Evaluation Methodology
Press Dossier-10%
Oral Presentation - 5%
Group work - 20%
Frequency - 65% (minimum grade required - 10 points)
Final exam, if they have not had a minimum use of 10/20.
Bibliography
- Dionisio, P. (2001). Mercator. Lisboa: Dom Quixote
- Dionisio, P. (2015). Mercator da Língua Portuguesa. Lisboa: Dom Quixote
- Marques, V. (2014). Marketing Digital 360. Lisboa: Actual Editora
- Monteiro, D. (2014). Comunicação 2.0. Lisboa: Actual Editora
Teaching Method
Lectures supported by audiovisual resources, role-playing and simulation.
Software used in class
