Publication in the Diário da República: Despacho nº 9786/2014 de 29/07/2014
6 ECTS; 1º Ano, 1º Semestre, 21,0 T + 24,0 TP , Cód. 36411.
Lecturer
- Vitor Manuel Pereira Pais (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
On completion of the course students will be able to:
- Analyse tourism resources and assess its potential
- Develop creativity as applied to the creation of tourism products
- Understand planning and development processes as applied to tourism products.
- Be familiar with product management
Program
1. Tourism resources and products
2. Development of cultural tourism products
3. Strategy
4. Tourist resorts
5. Planning and management of tourist destinations
6. Management of tourist products
Evaluation Methodology
Individual project work (80%)
Public presentation (20%)
Optional: Final open-book written examination.
Bibliography
- Boullón, R. (2002). Planejamento do Espaço Turístico. (Vol. ---). (pp. -----). São Paulo: EDUSC
- Gunn, C. (1994). Tourism Planning: basics, concepts, cases.. (Vol. --). (pp. -------). Londres: Taylor & Francis
- Hall, C. (2005). Tourism: rethinking the Social Science of Mobility. (Vol. --). (pp. -----). Harlow: Pearson Education
Teaching Method
Lectures and theoretical-practical classes.
Presentation and analysis of scientific papers. An individual project work developed with tutorial guidance.
Software used in class
