5 ECTS; 3º Ano, 2º Semestre, 60,0 TP + 15,0 S , Cód. 964032.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Burns, A. e Bush, R. (2003). Marketing research, online research applications. USA: Prentice Hall
- Malhotra, N. (2009). Marketing Research, an applied approach. USA: Prentice Hall
Teaching Method
Software used in class
