Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]
5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL , Cód. 9152121.
Lecturer
- Inês Pereira de Almeida de Bettencourt da Câmara (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Does not apply.
Objectives
At the end of the semester, the student should be able to:
- Explain the communication principles;
- Prepare corporate communications (internal, institutional and commercial);
- Prepare a communication plan;
- Provide assistance in communication issues;
- Apply negotiation techniques
Program
- The communication process;
- The psychosociology of communication.
- Corporate Communications
- The communication plan;
- Communication advisory;
- Business negotiation
Evaluation Methodology
Bibliography
- DIONÍSIO, P. (2009). Mercator. Lisboa: Publicações Dom Quixote
- Dionisio, P. (2015). Mercator da Língua Portuguesa. Lisboa: Dom Quixote
- Marques, V. (2014). Marketing Digital 360. Lisboa: Actual Editora
- Monteiro, D. (2014). Comunicação 2.0. Lisboa: Actual Editora
Teaching Method
Lectures supported by audiovisual resources, role-playing and simulation.
Software used in class
