Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]
6 ECTS; 3º Ano, 1º Semestre, 75,0 TP , Cód. 9152126.
Lecturer
- Eduardo Fontão MontAlverne Brou (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Elements of Management.
Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).
Program
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS
Evaluation Methodology
- 1 Written Test: 20%
- Group Project (Business Plan): 75%
- Participation assessment: 5%
Examination for students who fail ongoing assessment
Bibliography
- Barros, H. (2005). Análise de Projectos de Investimento. Lisboa: Edições Sílabo
- Ferreira, M. e Santos, J. e Serra, F. (2008). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócio. Lisboa: Dom Quixote
Teaching Method
Lectures supported by case study analysis. The students will develop Business Plans with the lecturer's guidance and support.
Software used in class
Excel
