Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054411.
Lecturer
- Inês Pereira de Almeida de Bettencourt da Câmara (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students are expected to be able to organise and implement events taking profit of the sponsorhip potential of trade marks and organisations and the conquest of visibility.
Program
Introduction to events; organisation; Event communication and marketing; Financial and practical resources in event management; Agreements in the sphere of events; Event implementation.
Evaluation Methodology
Mid-term assessment includes two practical assignments - one performed individually (60%) and another as part of a team (40%).
Bibliography
- Broom, G. (2005). Effective Public Relations. : PR Week Marketing and Management
Teaching Method
Theoretical and practical sessions including applied exercises.
Software used in class
