6 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 TP , Cód. 36416.
Lecturer
- Manuel Machado Reis Ferreira (2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable.
Objectives
At the end of the course students will be able to solve problems related with the development of a tourism project, be familiar with the procedures associated with the development of a tourism project and be able to create and communicate a viable business plan.
Program
1. From the idea to business
2. From business to business plan
3. Business strategy
4. Product/service design
5. Strategic analysis and diagnosis
6. Markets and positioning
7. The investment plan
8. The operation plan
9. Economic-financial study
10. Draw up and communicate a business plan.
Evaluation Methodology
Project work (75%)
Oral presentation of the Project work (25%)
Bibliography
Teaching Method
Lectures including simulation of real businesses.
Software used in class
