Publication in the Diário da República: Bolonha 2008/09 [DR. 20757/2008 07.08.2008]
4 ECTS; 3º Ano, 1º Semestre, 30,0 T + 30,0 P , Cód. 992528.
Lecturer
- Bruno Miguel da Silva Valada (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
The student should be able to:
Create a marketing plan tailored to different sectors of activity. Articulate the various implications of marketing mix and new variables within a local or global socio-economic context.
Program
Marketing Management: a chronological overview in the world and in Portugal. Marketing: concepts, principles, types, development, implementation, vision. Organizational context for Marketing: driving and restraining forces. Methodology for the analysis of competition. Strategic Marketing Decisions. Competitive advantage. The peculiarities of financial marketing.
Evaluation Methodology
Group work (40%)
Test (Minimum of 10/20) - 60%.
One compulsory presentation.
Final exam for those students who didn't achieve the minimum mark or failed to meet the submission deadlines.
Bibliography
- Badoc, M. (2001). MARKETING FINANCEIRO. Lisboa: Sílabo
- Carvalho, J. (2008). Negociação. Lisboa: Sílabo
- SAIAS, L. (2007). Marketing de Serviços. Lisboa: Universidade Católia Editora
- SIMÕES, E. (2008). Negociação nas Organizações - Contextos Sociais e Processos Psicológicos. Lisboa: Editora RH
Teaching Method
Lectures supported by videos, papers and case studies.
Software used in class
