Publication in the Diário da República: Despacho n.º16228/2009 - 15/07/2009
5 ECTS; 3º Ano, 2º Semestre, 70,0 TP , Cód. 911926.
Lecturer
- Olinda Maria dos Santos Sequeira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
The students should develop an entrepreneurial mindset; be able to identify business opportunities, evaluate the potential of a new business, apply the financial analysis tools and identify the financing sources as well as be aware of the advantage of partnerships.
Program
1. Concepts of entrepreneurship
2. Entrepreneurial process
3. Selecting a project
4. Preparing a business plan
5. Financing the Project
6. How to create your own business
7. Entrepreneurial success/failure
Evaluation Methodology
Ongoing assessment: preparation of a business plan as part of a team including presentation (25%);
report and presentation of opportunity plan (30%);
final report and presentation (45%).
Examination assessment: written exam
Bibliography
- Drucker, P. (1989). Inovação e Gestão. Uma nova concepção de estratégia de empresa.. .: Editorial Presença
- Mainardes, E. e Silva, M. (2012). "Inovação Empreendedora das Pequenas e Médias Empresas" in Marketing Empreendedor - Novos Rumos para o Sucesso nos Negócios de Micro, Pequenas e Médias Empresas. (pp. 59-89). Curitiba: Editora Xibpex
- Sarkar, S. (2007). Empreendedorismo e Inovação. Lisboa: Escolar Editora
- Snell, S. e Bateman, T. (2007). Management - Hill Leading & Collaborating in a Competitive World. .: McGraw-Hill
Teaching Method
Theoretical and practical classes supported by case studies.
Software used in class
