Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
5 ECTS; 2º Ano, 1º Semestre, 28,0 PL + 28,0 TP + 14,0 OT , Cód. 605920.
Lecturer
- Rosana Antonio (2)
- Pedro Miguel Monteiro Casaca (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
A. Create digital content for different platforms, considering the specific needs of digital marketing.
B. Use multimedia content production and editing tools, including image, video, and audio.
C. Explore storytelling strategies for different audiences.
D. Analyze and evaluate content performance and quality to optimize impact in the digital context.
Program
1. Contents
- The importance in digital marketing.
- Contents types.
- Planning and Strategy.
Evaluation Methodology
Bibliography
- Dabbs, A. e Campbell, A. (2005). The Digital Designer's Bible. New York: Harper Paperbacks
- Faustino, P. (2019). Marketing Digital na Prática. Lisboa: Marcador
- Kotler, P. e Setiwan, I. e Kartajaya, H. (2011). Marketing 3.0 - Do produto e do consumidor até ao espírito humano. Lisboa: Actual Editora
- Yikun, L. (2016). Visual Storytelling: Infographic Design. New York: Images Shenyang
Teaching Method
Software used in class
