Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
4 ECTS; 2º Ano, 1º Semestre, 14,0 T + 14,0 PL + 14,0 OT , Cód. 605917.
Lecturer
- Neuza Maria Eurico Cardoso (2)
- Vasco Ribeiro dos Santos (2)
- Vasco Renato Marques Gestosa da Silva (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable
Objectives
Students must understand the concepts associated with CE, especially concepts related to CE security and payments in commercial transactions via the Internet (1); Know the business models used in CE, namely business models between companies and consumers and between the State, companies and consumers (2); Use web 2.0 tools in CE to create a website for online commercial transactions (3); Acquire skills in developing apps for CE, with regard to the creation of product catalogues, customer registration and management, marketing campaigns with geolocation and communication in several languages (4); Analyze and communicate CE data through the production of reports and dashboards related to online commercial transactions (5)
Program
a) Ecommerce concepts:
- Electronic commerce;
- Security in commercial transactions;
- Online pagemant.
b) Ecommerce models:
- B2B;
- B2C;
- C2C;
- A2B;
- A2C.
c) Use of Web 2.0 tools:
- Creation of a website for commercial transactions with Google Sites.
d) App development:
- Creation of product catalogues;
- Customer registration and management;
- Geolocation;
- Translator.
e) Communicating with data:
- Production of reports and dashboards with Power BI
Evaluation Methodology
Practical Exercises (40%) and Assessment Project (60%)
Bibliography
- Caetano, L. (2022). Comércio Eletrónico. (Vol. 1). Porto: Edições Esgotadas
- Chaffey, D. e Hemphill, T. e Bird, D. (2019). Digital Business and E-Commerce Management . (Vol. 1). Reino Unido: Pearson
- Kamriani, F. e Krishnendu , R. (2016). App Inventor 2 - Essentials. (Vol. 1). UK: Packt Publishing
- Queirós, R. (2016). Desenvolvimento de Aplicações com Android Studio.FCA. (Vol. 1). Portugal: FCA
Teaching Method
Theoretical and practical classes with resolution of practical cases.
Software used in class
Microsoft Teams
Google Sites
MIT AppInventor
Microsoft Power BI
