9 ECTS; 1º Ano, Anual, 18,0 TP , Cód. 20297.
Lecturer
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
N/A
Objectives
The curricular unit aims at the design of a tourism experience project, from concept to public presentation. Students learn to define audiences and territory, design the experience (narrative, route, resources and partners), check its feasibility (operation, budget and digital promotion) and present and defend the proposal. It integrates the learning of the postgraduate programme into a concrete, feasible and communicable proposal.
Program
1. The tourism experience project
1.1 Concept, audiences and territory
1.2 Project idea and selection criteria
2. Experience design
2.1 Narrative, route and key moments
2.2 Resources, partners and conditions of delivery
3. Feasibility and promotion
3.1 Operation and budget
3.2 Digital promotion of the experience
4. Project presentation
4.1 Structure of the project document
4.2 Public presentation and defence
Evaluation Methodology
Assessment by project, in groups of 2 to 3 students.
E1. Tourism experience project document 60%: concept, audiences and territory; narrative, route, resources and partners; operation, budget and digital promotion.
E2. Final public presentation 40%: presentation of the project and response to questions.
No final examination.
Bibliography
- Chen, J. e Prebensen, N. e Uysal, M. (2018). Creating Experience Value in Tourism. Wallingford: CABI
- Ellis-Chadwick, F. e Chaffey, D. (2022). Digital Marketing. Harlow: Pearson
- Jelincic, D. e Mansfeld, Y. (2019). Creating and Managing Experiences in Cultural Tourism. Singapore: World Scientific
- Osterwalder, A. e Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley
- Pine II, B. e Gilmore, J. (2019). The Experience Economy: Competing for Customer Time, Attention, and Money. Boston, MA: Harvard Business Review Press
- Stickdorn, M. e Hormess, M. e Lawrence, A. e Schneider, J. (2018). This Is Service Design Doing: Applying Service Design Thinking in the Real World. Sebastopol, CA: OReilly Media
Teaching Method
Project work sessions with teacher guidance and presentation of ideas; final session of public presentation of the projects; autonomous group work.
Software used in class
Microsoft PowerPoint; Microsoft Excel; Canva.
