6 ECTS; 1º Ano, Anual, 30,0 TP , Cód. 20297.
Lecturer
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Chen, J. e Prebensen, N. e Uysal, M. (2018). Creating Experience Value in Tourism. Wallingford: CABI
- Ellis-Chadwick, F. e Chaffey, D. (2022). Digital Marketing. Harlow: Pearson
- Jelincic, D. e Mansfeld, Y. (2019). Creating and Managing Experiences in Cultural Tourism. Singapore: World Scientific
- Osterwalder, A. e Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley
- Pine II, B. e Gilmore, J. (2019). The Experience Economy: Competing for Customer Time, Attention, and Money. Boston, MA: Harvard Business Review Press
- Stickdorn, M. e Hormess, M. e Lawrence, A. e Schneider, J. (2018). This Is Service Design Doing: Applying Service Design Thinking in the Real World. Sebastopol, CA: OReilly Media
Teaching Method
Software used in class
